VISIT ANAHEIM DEBUTS FIRST-EVER BROADCAST COMMERCIAL
30-Second Spot to Air Nationally on NBC Sports Network Challenges Viewers – What Can You Do In Anaheim?
Visit Anaheim, the official destination marketing organization (DMO) of Anaheim and Garden Grove, unveils its first-ever broadcast commercial (https://www.youtube.com/watch?v=BykstzG1tf4) to air nationally on NBC Sports Network (NBCSN) during the 2015 National Pro Grid League (NPGL) Playoffs and Finals starting on Sept. 11 to Oct. 6. The vibrant, fast-paced 30-second spot, produced by Orange County-based marketing group, YNR Marketing, dares viewers to imagine what they can do while visiting Anaheim.
Anaheim, one of Orange County’s largest and oldest cities, is home to prestigious attractions, entertainment and sports venues, theme parks and an exploding foodie and brew scene. In the first-ever commercial for the Southern California DMO, the aim is to tease viewers with a collage of the destination’s highlights, while inspiring them to imagine what they would do while visiting Anaheim. Set to a pulsating soundtrack of staccato beats that moves the viewer through a string of energizing Anaheim-centric scenes, in 30 seconds viewers can see why millions of visitors come each and every year to vacation in this storied Southern California destination.
“This year has been full of firsts for Visit Anaheim, starting with the debut of our fresh, contemporary brand in June,” said Charles Harris, senior vice president, marketing, Visit Anaheim. “Our new brand has given us license to explore new ways to encourage travelers to do what our new name suggests: Visit Anaheim – and what better way than to create a visual montage of the best our destination has to offer. Our city is bursting with new things to do every day and this commercial allows us to showcase a taste of things to do on a national scale to a large, captive audience.”
The 30-second commercial will air on NBCSN starting Sept.11 and will run throughout the duration of the NPGL Playoffs and Final (Oct. 6). The broadcast commercial will be supported by a banner ad on NPGL.com, full-page ad in NPGL’s event program plus signage to appear during the events. Additionally, the commercial will be used by the DMO in digital marketing efforts and other future opportunities to drive further awareness of the destination. To view the commercial, visit: (https://www.youtube.com/watch?v=BykstzG1tf4).
Both the cities of Anaheim and Garden Grove have been going through massive revitalization efforts and have welcomed new accommodations, attractions and entertainment options to delight visitors coming to these destinations.
About Anaheim’s Growth
Between 2014-5, Anaheim is adding an astounding 1500+ hotel rooms and eight new hotels to the Anaheim resort district. Each year more and more visitors are coming to Orange County and specifically Anaheim. In 2014 the city welcomed 16 percent more visitors than the prior year, equaling 21.7 million. To accommodate the growing influx of national and international travelers, the city has added an array of eclectic dining outposts, one-of-a-kind craft breweries and a walkable downtown scene complete with a trapeze. To view more of what the area has to offer, view Visit Anaheim’s newest destination video: https://www.youtube.com/watch?v=yIsc6ZaZ8iQ
About Visit AnaheimFounded in 1961, Visit Anaheim (formerly Anaheim/Orange County Visitor & Convention Bureau) is a 501 (c)(6) nonprofit destination marketing organization. Visit Anaheim’s mission is to develop, promote, market and sell the destination as a premier visitor destination benefiting the economic vitality of the local community. Follow Visit Anaheim on Facebook (Facebook.com/VisitAnaheim) Twitter (@Visit_Anaheim), Instagram (Instagram.com/VisitAnaheim) and LinkedIn (VisitAnaheim).
About GRID and National Pro Grid League (NPGL)
GRID is the world’s first professional spectator sport with two co-ed teams racing head-to-head in a two-hour match. It incorporates speed, skill and strategy in a test of endurance through a variety of weightlifting and body-weight elements. Each two-hour match features two 14-person teams (7 women, 7 men, one of each being over 40 years old) going head-to-head in 11 races. GRID has eight NPGL teams: Los Angeles Reign, New York Rhinos, Boston Iron, DC Brawlers, Phoenix Rise, Miami Surge, San Francisco Fire and Baltimore Anthem. Visit NPGL.com for more information, and follow Grid — NPGL on Facebook, @TheGridLeague on Twitter and @GridLeague on Instagram.