NEW ANAHEIM CUSTOMER ADVISORY BOARD REVIEWS 2015 PLANS PRIOR TO MAJOR EXPANSION
WHAT: Members of Anaheim/Orange County Visitor & Convention Bureau (AOCVCB) and Anaheim Convention Center’s (ACC) Customer Advisory Board (CAB) met in Anaheim last week for the semi-annual CAB Board Meeting. The three-day meeting was an opportunity for board members – 20+ influential corporate, association, meeting and event planners - to hear details on the state of the Anaheim meeting industry, review travel/destination trends and brainstorm new ways how Anaheim can work closer with their organizations.
WHY: As AOCVCB embarks on several major projects to remain a leading convention destination, including a $240 million expansion, campus renovation project and major green initiatives, the semi-annual CAB meeting provided a forum to present plans and solicit feedback on how to better service decision-makers in choosing Anaheim as their business and leisure destination.
The semi-annual meeting also included a number of discussions on how AOCVCB can build an organization built to service the ever-changing travel and tourism industry, such as: improving on our sales/marketing strategy, implementing services beyond the traditional destination marketing services, implementation of green initiatives including the Anaheim Solar Energy Plant located on Anaheim Convention Center’s rooftop, among others.
WHO: CAB attendees included: Adam Anderson (Group Show Director, New Hope Natural Media); Pam Ballinger (Sr. Dir. of Meetings & Exhibits, Amer. Assoc. for Cancer Research); Frank Boeser (CEM Dir. of Operations, UBM Canon); Judy Brazel (Dir., Meeting Services, Society of Nuclear Medicine); Brad Bronenkamp (Sr. Dir. Global Events, Teradata Corp.); Faye Brooks (Dir., Meetings & Travel, American Bar Assoc.); Jana Brown (Dir., Conf. Events, Golf Courses Superintendents Assoc. of America); Stefanie Brown (VP, Education and Conferences, American Wind Energy Assoc.); Danielle Cote (VP, Event Marketing, Sage N.A.); Lisa Dyson (Dir. of Conference Services, TESOL International Association); Lenay Gore (Dir. of Meetings & Conventions, American Public Transportation Association); Mindy Grubb (Exec. Dir. of Events, Keller Williams); Marcella Jackson (Dir., OSMC Fed. Of American Societies for Experimental Biology); Maria Malia (Operations Mgr., N.A. American Express Meetings and Events, Global Business Travel); Lori Marker (Dir. of Meeting Management, National Athletic Trainers Association); Alison McIntyre (Dir., Meeting Services, American Physical Therapy Association); Susan Melnicove (VP, Education, ASIS International); Stephen Miner (Pres./CEO Solar Energy Trade Shows); Edward Perotti (Sr. Dir. Global Meetings, Events & Travel VMware); Cindy Sample (Dir. of Trade Show Operations, NAMM); Linda Wilkinson (Sr. Dir. Events, Best Buy)
WHEN/WHERE: Oct. 28-30, 2014
Anaheim Convention Campus (Anaheim Convention Center, Anaheim Marriott, Hilton Anaheim)