11
June
2013
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09:00 AM
Europe/Amsterdam


 Anaheim Announced as Host City for 2019 International Pow Wow

ANAHEIM, Calif. (June 11, 2013) – U.S. Travel Association’s (USTA) International Pow Wow (IPW) trade show will be held in Anaheim, California June 1-5, 2019, for the second time in the trade show’s history.

IPW is the travel industry's premier international marketplace and the largest generator of travel to the United States. IPW attracts more than 1,500 international and domestic buyers from 70 countries, more than 400 international media and travel suppliers and organizations from every region of the United States. In three days of intensive, pre-scheduled business appointments and negotiations, nearly $3.5 billion of future business is generated for U.S.A. travel.

“As a former host city, we know firsthand the major impact IPW will have on our destination with regard to raising awareness and securing tourism business in the future,” stated Jay Burress, president and chief executive officer of the Anaheim/Orange County Visitor & Convention Bureau. “IPW will provide our visitor industry community with a unique opportunity to showcase the Anaheim and Orange County area to top travel clients and media from around the world.”

Since IPW was last held in Anaheim in 2007, the area has been enhanced with new dining and entertainment districts, new thrill rides and attractions at Knott’s Berry Farm® Theme Park, as well as a $1.4 billion dollar expansion to Disney California Adventure® Park, which includes the popular Cars Land. By 2019, Anaheim will be the hub of the ultra-modern Anaheim Regional Transportation Intermodal Center (ARTIC), an iconic state-of-the-art transportation facility and landmark that will feature innovative retail stores and dining options.

Anaheim is the tourism center of Orange County with the Disneyland® Resort, Angel Stadium of Anaheim, Honda Center, City National Grove of Anaheim, Anaheim Convention Center and two professional sports teams: NHL’s Anaheim Ducks and MLB’s Angels.

In 2012 Orange County, CA attracted 43.8 million visitors who spent nearly $8.7 billion in and around the region, of that total 8% were international visitors. In 2012, in Anaheim alone there were 18.4 million visitors who spent $5.2 billion, this total represents 10% percent international visitors. The top four international markets to this area are Canada, Mexico, Australia and the UK.